Eclectic architect and designer, style and elegance are Daniela Puppa’s distinctive features. She graduated from the Polytechnic of Milan, was editor of the magazine Casabella and took part in the birth of Modo. She approaches the world of design through her experiments with the groups of Alchimia and Memphis. Since then she has never stopped, ranging from the world of furniture, lighting, textile design. In parallel, in Paris, she collaborates as a designer of accessories for the group LVMH and Dior. She has a longstanding relationship with FontanaArte: in the early 1980s - under the artistic direction of Gae Aulenti - together with Franco Raggi she designed the installations for the company events. In 1992 for FontanaArte she designed Prima Signora, a floor lamp with timeless elegance. She teaches at the Politecnico di Milano in the Faculty of Industrial Design, at the IULM and at the Domus Academy in Milan where she holds seminars about the connection between the fashion system and design.